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The American Dental Association Seal of AcceptanceThe ADA Seal of Acceptance is seen as a standard for oral health care products.
 
ABOUT THE ADA SEAL OF ACCEPTANCE
 
The ADA Seal of Acceptance

Dentists and consumers have long recognized the American Dental Association (ADA) Seal of Acceptance as an important symbol of a dental product's safety and effectiveness. For more than 125 years, the ADA has sought to promote the safety and effectiveness of dental products. The first Seal of Acceptance was awarded in 1931. In 1984, President Ronald Reagan gave the Association a certificate of commendation for the outstanding self-regulatory efforts of its Seal program.

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Although it is strictly voluntary, more than 100 companies participate in the Seal program. Participating companies commit significant resources to test and market products in the Seal program. More than 400 dental products that are sold to consumers carry the Seal of Acceptance. These include toothpaste, dental floss, manual and electric toothbrushes, mouth rinse and chewing gum.

This content area provides information on how products earn the prestigious ADA Seal of Acceptance and why you should look for the ADA Seal of Acceptance on the products you buy. It also provides links to the most current lists of Accepted consumer products. For more information on the ADA Seal Program e-mail adaseal@ada.org or contact us at 312-440-3528.

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